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Privacy Policy

Updated: February 16, 2024

Startup CMO HQ is dedicated to safeguarding your privacy. 

Startup CMO HQ, Inc. (“Startup CMO HQ,” “we,” “us,” or “our”) is a professional marketing services company established in the state of Florida. It offers a variety of services, including digital marketing, content marketing, CMO services, marketing staffing, and other marketing services (collectively referred to as “Services”). 

This Privacy Policy (the “Policy”) outlines our protocols for collecting, utilizing, storing, and disseminating your information when you engage with the Startup CMO HQ website (“Website”) and our practices for processing in the realm of marketing and offering our services to businesses and other companies within the United States, excluding individuals. 

Herein, “Personal Company Data” is defined as information that, alone or in conjunction with other data, could identify you as an individual. Where we process Personal Company Data regarding an individual, all references to “you,” “your,” or “user” pertain to marketing and sales to your employer (or your affiliated entity) or are related to website visitors who have chosen to provide Personal Company Data to us on our website to obtain marketing materials from us or to seek further details and/or a consultation with us (“Interested User”). As a service provider to entities, we intentionally avoid processing data of individuals below eighteen years.

Please contact us with any inquiries or to discuss this policy further.

This Policy does not extend to the data handling for Startup CMO HQ clients, which is governed by the conditions in the engagement contract between Startup CMO HQ and its clients, nor does it apply to data practices under circumstances where a non-disclosure agreement with potential clients binds Startup CMO HQ. Should there be any discrepancy between this Policy and the terms of any contracts or non-disclosure agreements, the terms in the relevant contract or non-disclosure agreement will take precedence.

By accessing and continuing to use the Website and/or opting to become an Interested User, you acknowledge and consent to this Policy and the privacy measures detailed here.

WEBSITE VISITORS & PROSPECTIVE CLIENTS 

WHAT INFORMATION DO WE COLLECT

This segment is pertinent if you visit our website and participate in an event organized or endorsed by Startup CMO HQ (either virtually or physically) if your contact details have been acquired during our marketing and/or sales endeavors (such as through a referral, lead source, or marketing survey), or if you are engaged in procuring our Services on your employer’s behalf.

Outlined below are the specific identifiers, methodologies of collection, and the origin(s) of the Personal Company Data that we accumulate as part of our sales and marketing initiatives:

Identifiers

  • Name
  • Title
  • Company Name
  • Company Email Address
  • Company Phone Number
  • Company Website URL

 

Collection Methods

  • Website Interaction:
    • We gather your Internet Protocol (IP) address and Cookie identifiers.
    • Our website usage measurement tools record your IP address and place Cookies in your browser.
    • We ascertain the company you’re linked with via your IP address.
    • Details of your website visits, including the pages you were referred from and your navigation path through our sites, are collected.
  • Advertising:
    • We monitor the effectiveness of our advertising and sales campaigns using cookies.
  • Engagement Tools:
    • We collect the provided information for those who fill out online forms, surveys, quizzes, or similar.
    • Attendees of events, referrals, lead acquisition platforms, or email marketing are noted.
    • We track your interactions with our marketing emails, including engagement metrics facilitated by Cookies.
  • Audio and Visual:
    • We may record your voice and likeness during calls or video conferences with our sales staff.
  • Additional Marketing Insights:
    • We make inferences from your Personal Company Data, analyzing effective strategies to position our products. Our marketing team conducts this analysis based on your communication and/or engagement with our website or marketing materials.
    • Sales and marketing service providers assist us by offering scoring and analytical tools.

 

Source(s)

  • You might directly supply the information if you opt-in to provide your name and company contact details.
  • A colleague from your organization might furnish us with your name and professional contact details.
  • An associate who believes your company could benefit from our Services might share your business contact details.
  • We partner with vendors for data enhancement.
  • Sources open to the public.
  • Social media sites
  • Promotional partners
  • Integration partners
  • Representatives from potential clients.

HOW WE USE INFORMATION COLLECTED

Upon registering as an Interested User on our Website or via alternative forms, possibly located on or off our Website, you will be prompted to provide your name, company email, company phone number, company website, and perhaps your company’s name. You might also supply additional details when signing up as an Interested User. While it’s your right to withhold this information, doing so may hinder our ability to reach out to you regarding our services and consultations, along with other Personal Company Data.

Should you submit information through these forms, we might examine and utilize such data in a de-identified and collective manner. We explicitly collect and process Personal Company Data for marketing and selling our Services. We'll use your Personal Company Data to set up a contract to deliver our Services to your employer or the company you are associated with.

  • We send marketing messages like emails or newsletters to (1) acquaint you with, or relay the information you’ve sought about, our Services or our partners’ services, (2) interact with you, and (3) refine our marketing strategies based on your interaction with our marketing communications, including assessing whether you’ve opened an email and your interactions within.
  • Communicating with you throughout the sales journey might include email, SMS, calls, or videoconferences. During this phase, you may provide examples of your business’s financial details or access to databases containing such financial data, which we utilize to quote the Services we propose.
  • To create, sustain, and manage lists of potential leads.
  • Collecting data regarding your visits to our website to (1) understand your company’s needs and your role within it, (2) strategize how to enhance our sales efforts in relation to your company, (3) evaluate and augment the efficacy of our website, and (4) assess the success of specific marketing initiatives. Refer to “Startup CMO HQ Website Operations” below for further details. 
  • Analyzing our engagement with you to optimize our sales methodologies.
  • Enhance our sales and marketing methods, which includes training our sales staff and revising strategies and initiatives.
  • Conduct market research and product (services) research and development.
  • Perform marketing or product (services) research and development surveys to understand the requirements of the industries we cater to.
  • Managing event registrations and participation, including communicating with you about the event.
  • Offer forms or other tools on the Startup CMO HQ website, enabling users to utilize online features such as calculators for business tax estimates, service savings, and/or others.

MANAGING COMMUNICATIONS FROM US

We want you to know that we respect your preferences regarding receiving marketing messages from us. You can read more about it below in our Opt-Out section.

In terms of SMS messages, should you wish to discontinue receiving SMS messages from us in a sales context, kindly reach out - Contact Us or adhere to the opt-out directions provided in the SMS message (for instance, responding or sending “STOP” upon receiving an SMS from us).

 

Startup CMO HQ WEBSITE OPERATIONS

COOKIES AND TRACKING TECHNOLOGIES

In compliance with applicable laws, Startup CMO HQ, alongside our service providers and various third-party web services we employ on our Startup CMO HQ site, utilizes standard instruments recognized for identifying your visit and tracing your interactions with our Startup CMO HQ site (including its subpages), such as cookies, web beacons, pixels, local shared objects, and other similar tracking technologies (collectively referred to as “Cookies”). We employ these tracking details to manage our Startup CMO HQ website, discern patterns, oversee the site, and monitor users’ navigation.

You can manage certain Cookies on our Startup CMO HQ site. You can find instructions to modify your browser settings to opt out of cookies within your browser settings. If you opt out and subsequently erase your Cookies, switch browsers, or acquire a new computer, you may need to reaffirm your opt-out decisions.

A cookie is a diminutive text file stored on and accessed from your device when you visit and utilize our Website. You are encouraged to adjust your web browser’s settings to alter your cookie preferences and deactivate/remove cookies. Be aware that third parties, like advertisers or analytics providers, might also utilize cookies and similar technologies while you browse or use the Website. Regrettably, we do not have control over these third parties’ use of these technologies.

Classification of Cookies:

  • First-Party vs. Third-Party Cookies:  Startup CMO HQ employs third-party cookies rather than first-party cookies. As indicated by the term, first-party cookies are installed on your device directly by Startup CMO HQ. In contrast, third-party cookies are placed on your device by an entity other than Startup CMO HQ.
  • Functions of Third-Party Cookies:
    • Analytic – Employed by third-party service vendors, these cookies analyze the usage and performance of the Website. These include, for instance, cookies from Google Analytics. We utilize Google Analytics to scrutinize our web traffic and enhance user interaction. For additional details on these cookies, please refer to them here. To withdraw from Google Analytics cookies, consider the browser add-on available here.
    • Third-Party Advertising – These cookies gather data about your online activities to deliver tailored advertising and gauge the impact of our marketing endeavors. The third-party service providers generating these cookies, such as Facebook, LinkedIn, and Google, maintain their own privacy policies and might use their cookies to target ads to you on other websites following your visit to our Website.

DO NOT TRACK

Consistent with many other firms, our Services and the Startup CMO HQ website are not designed to acknowledge browsers’ “Do Not Track” signals.

SOCIAL MEDIA ELEMENTS

Our Startup CMO HQ website incorporates social media elements, such as buttons that allow you to share content from our Startup CMO HQ website on various social media platforms (“Social Media Elements”). These Social Media Elements might gather your Internet Protocol address and track the page you’re visiting on our Startup CMO HQ site. They may install a Cookie to ensure proper functionality. These Social Media Elements may be hosted by a third party or directly on our Startup CMO HQ site. Your interaction with these elements is subject to the company’s privacy policy, which provides specific social media elements.

LINKS TO EXTERNAL WEBSITES

Our Startup CMO HQ website contains hyperlinks leading to external websites with privacy practices that may vary from those companies. Should you engage with or provide Personal Company Data to any such sites, their privacy policies will dictate the use of your information. We suggest you thoroughly review the privacy policy of any website you access.

ADVERTISEMENTS

Re-targeted or behavioral advertisements are based on data about an individual’s web navigation, like pages visited or searches conducted. This data is used to present more tailored advertisements. The data collected is associated with a cookie ID (an alphanumeric identifier). The targeted advertising data is sourced directly from Startup CMO HQ or third-party website hosts. To opt out of Startup CMO HQ’s re-targeted advertising when visiting our third-party advertising hosts, please refer to the opt-out pages within the Network Advertising Initiative and the Digital Advertising Alliance. If you are in California or Virginia, you may opt out of targeted Cookies on our Startup CMO HQ website by going to our Contact Us page and commenting, “Do not sell or share my Personal Company Data.” Note that this does not remove you from advertising altogether, you will still see general ads.

 

HOW WE SHARE YOUR DATA

OUR TEAM

To efficiently manage the Startup CMO HQ Website, keep you informed as an Interested User, and enhance the site’s and our services’ functionality, we might share your Personal Company Data with our team members, including employees, contractors, and agents. This disclosure is limited to those needing access to this information to carry out their duties as Startup CMO HQ’s service providers.

OUR SERVICE PROVIDERS

We may entrust your Personal Company Data to third-party vendors who offer services such as website hosting, maintenance, data analysis, customer support, customer relationship management, and others to aid us in delivering our services.

SALES OF COMPANY OR ASSETS

In the event of a sale of the entirety or a significant part of our company or its assets, which includes the Personal Company Data we’ve gathered as outlined here, we may transfer your data to the buyer with or without prior notification.

OTHER EXTERNAL PARTIES

Beyond the scenarios outlined above, we may distribute your Personal Company Data if we genuinely believe it’s necessary to:

  • Adhere to legal obligations (refer to the “Government Requests” section below for more details).
  • Safeguard and defend Startup CMO HQ’s rights or property.
  • Avert a crisis that poses a risk of death or severe bodily harm to anyone.

STORAGE OF YOUR DATA

LENGTH OF INFORMATION RETENTION

We preserve your Personal Company Data and associated sales and marketing activities in our systems to maintain records of our clients and potential client relationships, enhance our sales, marketing efforts, and Services (including creating new Services based on your feedback during sales and marketing interactions), fulfill legal requirements, settle disputes, enforce our agreements, finalize any outstanding transactions, and prevent fraud.

Typically, we would like to keep this information until you ask us to remove it. We will delete it in a technically feasible and timely manner following such a request or once we find out your information is no longer necessary for marketing and selling our services to your employer. We may keep your business email indefinitely to record email marketing opt-out or deletion requests.

Should the law mandate, we might maintain your Personal Company Data for the duration specified. For ongoing effective service, we may store Non-Personal Company Data, anonymize your Personal Company Data, and keep that anonymized data indefinitely.

The retention period for internet activity information gathered by third-party website service providers is subject to the respective third party’s policy.

SAFEGUARDING & SECURITY

We'd like to apply reasonable measures to protect your Personal Company Data and prevent its loss, misuse, and alteration. For instance, we require confidentiality agreements from our staff and third-party vendors. We also employ reasonable technical safeguards like encryption and secure hosting from leading third-party providers to protect your Personal Company Data. Nevertheless, despite our efforts, loss, misuse, or alteration of your Personal Company Data may happen, for which we cannot be held accountable to you or any third party.

CHOICE TO OPT-OUT

To stop receiving marketing emails from Startup CMO HQ, you can unsubscribe using the instructions at the footer of the email. You can also opt out from receiving marketing emails and other promotional communications by contacting us via the Contact Us page and requesting to opt out.

GOVERNMENT INQUIRIES

Occasionally, we may receive requests from government agencies for user information. While we highly value the privacy of your Personal Company Data, we may release your information in response to such requests when warranted.

THIRD-PARTY SERVICES 

Our website and services incorporate various third-party services as part of their functionality. As this Policy says, we might be able to share your Personal Company Data with third parties. However, we don’t control these third parties and advise you to review their privacy policies. We provide no assurances regarding these third parties’ information, services, or data/privacy practices.

CHANGES TO THIS POLICY

Periodically, we might modify or refresh our Privacy Policies. We retain the authority to alter or update these policies at any moment and may do so with or without prior notice to you. By continuing to access the Website, you agree to the revised policy.

The most current Policy will consistently be available on the Website.

CONTACT STARTUP CMO HQ

If you have any questions, feedback, or remarks regarding this Policy or our Service, please don’t hesitate to Contact Us. 

Thank you for your time. 

The Startup CMO HG Team